Legendary video game designer Shigeru Miyamoto of Nintendo demonstrates the new Super Mario Run for iOS.

Susan Prescott demos real-time collaboration with iWork.

Jeff Williams announces Apple Watch Series 2.

Phil Schiller unveils iPhone 7 and iPhone 7 Plus.

The breakthrough Breathe app, one of the new fitness and health capabilities in watchOS 3.

Nike’s Trevor Edwards previews the Nike+ Run Club app for Apple Watch Nike+.

Ian Spalter, head of design at Instagram, previews new Instagram features using iPhone 7.

Heather Price, co-founder of This Game Studio, demos new game features using iPhone 7.

Tim greets U.S. Olympic athletes Kathleen Baker, Michael Johnson, Nathan Adrian and Ryan Murphy.

Sia performs her new song, “The Greatest.”

Tim shows iPhone 7 Plus to U.S. Olympic athletes Ryan Murphy, Nathan Adrian and Kathleen Baker.

Keynote guests get their hands on iPhone 7 and iPhone 7 Plus, AirPods, Apple Watch Series 2 and Apple Watch Nike+.