By Michael Reckhow, Product Manager

Today we’re excited to introduce Instant Articles, a fast and interactive experience for reading articles in News Feed.

Web articles in the Facebook app take an average of eight seconds to load, by far the slowest single content type on Facebook. Using the same technology that loads photos and videos quickly in our mobile app, Instant Articles load as much as ten times faster than standard mobile web articles, so you get to the stories you want to read instantly. Once there, new features like tilt-to-pan photos, auto-play video, embedded audio captions, and interactive maps let you explore the story in beautiful new ways.

Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over their stories, brand experience and monetization opportunities.

To learn more, visit media.fb.com.