MasterCard Rocks Emotions, Entrepreneurs and (Priceless) Elevators at Northside Festival, June 11-12

PURCHASE, N.Y. – June 11, 2015 – MasterCard is taking the Northside Festival in Brooklyn by storm today and tomorrow, Thursday and Friday, June 11 – 12 with speakers on the Main and Real Talk Stages at the Wythe Hotel and our Priceless Elevator in McCarren Park. Conversations will run from emotions to entrepreneurs to elevators and everything in between.

The Emotion of Safety & Security

MasterCard security guru Carolyn Balfany will take the Main Stage at the Wythe Hotel on Friday, June 12 at 11:40 a.m. to share “The Emotion of Safety & Security.” Whether it means freedom, paying the bills or security, the value placed on money is rooted in our individual belief systems and manifests in our lifestyle choices. Come join Carolyn in a conversation that explores safety and security, what it means and how new payment methods and technologies enhance the human experience.

Corporate/Start Up Partnerships

Stephane Wyper of MasterCard Start Path will take the Real Talk Stage on Friday at 12:30 p.m. to address the seismic shifts happening in the payments industry. To create “what’s next,” MasterCard is working with early stage startups and providing accelerator programs including Commerce. Innovated. with Silicon Valley Bank, small strategic investments and access to the company’s APIs and network of partners.  Hear how MasterCard is working with entrepreneurs to support startups around the world.

Priceless Elevator Pitch

Festival-goers, many of whom are entrepreneurs, can step inside the MasterCard Priceless Elevator in McCarren Park and take 60-seconds to pitch a business or business idea for a chance to win a $15,000 grand prize*. Judges will review all pitches and select two finalists each day as well as one grand prize winner. The competition takes place from 12 to 5 p.m. on June 11-12.

Additionally, festival-goers can download the Official Northside Festival App Presented by MasterCard to stay up to date on Festival schedules, parties and more events.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

MasterCard Media Contact: Beth Kitchener |914-249-2058| This email address is being protected from spambots. You need JavaScript enabled to view it.

*NO PURCHASE NECESSARY. Void where prohibited. Open to U.S. cardholders 18+ as of 6/11/15. Ends 6/12/15. Restrictions apply. Click here or visit PricelessSurprises.com for Official Rules & complete details.

Original author: Beth Kitchener