By Sammi Krug, Product Manager

News Feed is the central way you can get updates about your friends, family and anything that matters most to you, and the central place to have conversations with the people you care about. We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a Facebook post in a quick and easy way.

Our goal with News Feed is to show you the stories that matter most to you. Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. In the beginning, it won’t matter if someone likes, “wows” or “sads” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.

Will this impact my Page?
We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook. Page owners will be able to see Reactions to all of their posts on Page insights. Reactions will have the same impact on ad delivery as likes. We will spend time learning from this rollout and use feedback to improve. Overall, Pages should continue to post things that their audience finds meaningful and continue using our Page post best practices.