SAN FRANCISCO — September 9, 2015 — Apple® today announced iOS 9, the world’s most advanced mobile operating system, will be available on Wednesday, September 16 as a free update for iPhone®, iPad® and iPod touch® users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri® features, all while protecting users’ privacy. 

The way you interact with iPad gets even better with iOS 9, thanks to new multitasking features that let users view and interact with two apps at once, side by side. With Picture-in-Picture, users can play video while browsing the web, composing email or using other apps. Built-in apps become more powerful with a redesigned Notes app offering new ways to capture ideas, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.

“iOS 9 is packed with intelligence that makes every experience with iPhone and iPad even more powerful — Siri can do more than ever and new proactive assistance helps you get more done before you ask, all while protecting users’ privacy,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With iOS 9 we focused on strengthening the foundation of iOS with a deep focus on quality, and with the help of more than one million users who participated in our first ever public beta program, we’re excited to release the best version of iOS yet.”

Intelligence
In iOS 9, every experience with iPhone gets even better, with new intelligence that works behind the scenes to present the right information at the right time. Proactive assistance presents the most relevant information at a given time of day and suggests actions at that particular moment based on the apps you use frequently and the time of day you use them. Siri features an all-new design, contextual reminders based on time and location, and new ways to search photos and videos. Search queries deliver more relevant results from more categories, including sports scores and schedules, simple math calculations, weather conditions and stock prices.

iPad Experience
iOS 9 delivers new multitasking features designed specifically for iPad that allow you to do even more:

Slide Over lets you simultaneously work in a second app without leaving the one you’re in and easily switch between your apps. Split View allows you to view and interact with two apps at the same time, side by side, and resize your view to prioritize one app over another. Picture-in-Picture lets you continue a video or FaceTime® call while using your favorite apps.  Typing is faster and easier with an all-new Shortcut Bar that displays convenient editing tools, and new Multi-Touch™ gestures make it even easier to select, edit and move text.
Built-In Apps
The powerful built-in apps on iPhone and iPad are designed for all your essential, everyday tasks. In iOS 9, we’re delivering a completely redesigned Notes app, support for transit in Maps, an all-new News app and new capabilities in Apple Pay™.

The completely redesigned Notes app includes the ability to draw a quick sketch using your finger, easily create checklists to keep track of your to-dos or snap a photo directly in a note. Important items can be saved directly to the Notes app from other apps and are kept in sync across all your enabled devices with iCloud®.

Maps adds support for metropolitan transit systems and schedules, and subway station entrances and exits are precisely mapped. When you plan your trip, Maps can offer a combination of trains, subways, buses and walking, and presents you with what’s nearby, delivering options for local food, drinks, shopping and more.*

News delivers a reading experience that combines the rich, immersive design of a print magazine with the interactivity of digital media. News can learn your interests and suggest relevant content that’s easily shareable or saved for later, and delivers the best articles from more than 50 publishers, representing hundreds of titles from the world’s most influential news, sports, business and magazine brands, covering over one million topics.**

Apple Pay adds support for Discover, merchant rewards programs and participating store-issued credit and debit cards. Shoppers will be able to manage their cards in the new Wallet app.

Foundation
This latest release makes the foundation of iOS even stronger with refinements including battery optimization that provides a typical user with an additional hour of battery life, and a low-power mode to further extend battery life.*** Software updates require less space to install and the Install Later feature can perform updates to your device when it’s not in use. Enhanced security features in iOS 9 keep your devices and Apple ID secure by strengthening the passcode that protects your devices and improving two-factor authentication by building it directly into iOS, making it harder for others to gain unauthorized access to your Apple ID. iOS 9 apps and the user interface now take advantage of Metal™ to deliver faster scrolling, smoother animation and better overall performance.

Availability
iOS 9 will be available beginning Wednesday, September 16 as a free software update for iPhone 4s and later, iPod touch 5th generation and later, iPad 2 and later and iPad mini™ and later. Some features may not be available in all regions or all languages. For more information visit www.apple.com/ios.

*Transit information in Maps is available in select major cities, including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. Nearby information is available in the US and China.
**News app availability varies by country. 
***Battery life depends on usage and settings.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Apple
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Jacqueline Roy 
Apple
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Apple, the Apple logo, iPhone, iPad, iPod touch, Siri, FaceTime, Multi-Touch, Apple Pay, iCloud, Metal and iPad mini are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO and PARIS — September 9, 2015 — Apple® and Hermès today introduced Apple Watch® Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.

Pricing & Availability
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5 in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Amy Bessette
Apple
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Ina Delcourt
Hermès
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+33 (0)1 40 17 47 88

Apple, the Apple logo and Apple Watch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO — September 9, 2015 — Apple® today introduced the all-new iPad Pro™, featuring a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store℠ designed specifically for iPad®, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple today also introduced Apple Pencil™ for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch™ display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning® connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover®. The Smart Keyboard also works seamlessly with new QuickType® features in iOS 9 to make typing even faster and easier.

“iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design.”

Innovative Design
iPad Pro’s 12.9-inch Retina display, with 5.6 million pixels and refined Multi-Touch technology, is the most advanced and highest resolution display ever in an iOS device. It delivers greater contrast, more uniform brightness and improved energy efficiency through photo alignment technology, oxide TFT and variable refresh rate. A new four-speaker audio design provides powerful, clear and rich stereo sound, and a refined unibody enclosure of anodized aluminum gives iPad Pro a sturdy feel with a thin and light design that is easy to hold. 

Powerful Technology
iPad Pro delivers groundbreaking performance and energy efficiency, so you can tackle the most demanding tasks. Apple’s powerful new 64-bit A9X chip, with third-generation 64-bit architecture, provides desktop-class CPU performance and console-class graphics. Ultra-fast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for a wide range of LTE bands and other fast cellular network technologies (DC-HSDPA, HSPA+).* All-day 10-hour battery life** delivers the efficiency that users have come to expect from iPad.

iOS 9
iOS 9, the world's most advanced mobile operating system, brings more intelligence to iPad with proactive assistance, powerful search and improved Siri® features, all while protecting users' privacy. New multitasking features designed specifically for iPad allow users to do more at the same time, while built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps and an all-new News app*** for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your device.

Pricing & Availability
iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model, comes in three gorgeous metallic finishes including silver, gold and space gray and will be available starting in November from Apple.com, Apple’s retail stores, through select carriers and Apple Authorized Resellers. For more information, please visit www.apple.com/ipad.

Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US). New polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white. iPad Pro accessories will be available starting in November.

*Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE
**Battery life depends on device settings, usage and other factors. Actual results may vary.
***Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Ryan James
Apple
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Andy Bowman 
Apple
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Apple, the Apple logo, iPad Pro, Retina, App Store, iPad, Apple Pencil, Multi-Touch, Lightning, Smart Cover, QuickType and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SAN FRANCISCO — September 9, 2015 — Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

3D Touch
iPhone 6s and iPhone 6s Plus introduce new ways to navigate and experience iPhone by sensing pressure to enable new gestures — Peek and Pop™ — so you can dip in and out of content without losing your place. Press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. With Quick Actions, 3D Touch provides shortcuts to the things you do most, so you can send a message or take a selfie with just a simple press from the Home screen.

Camera Innovations
The world’s most popular camera is even better in the new iPhones with new ways to capture and relive unforgettable moments. iPhone 6s and iPhone 6s Plus introduce Live Photos, which go beyond snapshots to capture moments in motion. Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.

High-definition video improves with support for 4K — with a resolution of 3840 x 2160, delivering over 8 million pixels — and the expansion of optical image stabilization to video on iPhone 6s Plus, for taking beautiful videos in lower light. After capturing 4K video, you can edit on your Mac®, PC, iPad® and with the latest version of iMovie® on iPhone, you can even edit two simultaneous streams.

Additional camera advancements include:

a new state-of-the-art 12-megapixel sensor with advanced pixel technology and Apple-designed image signal processor, for truer colors and sharper, more detailed photos; and a new 5-megapixel FaceTime® HD camera and Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting, for wonderfully bright selfies in low light.
Advanced Technology
A9, Apple’s third-generation 64-bit chip powers these innovations with 70 percent faster CPU and 90 percent faster GPU performance than the A8, all with gains in energy efficiency for great battery life. The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage. M9, Apple’s next-generation motion coprocessor, is embedded into A9, allowing more features to run all the time at lower power, including “Hey Siri,” without iPhone needing to be plugged in.

With advanced wireless technologies including faster Wi-Fi and LTE Advanced, iPhone 6s and iPhone 6s Plus users can browse, download and stream content even faster.¹ The new iPhones also support up to 23 LTE bands — the most in any smartphone — for better worldwide roaming.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.² The foundation of iOS is even stronger with software updates that require less space to install and advanced security features 
to further protect your devices.

Pricing & Availability

iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.³ Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program with monthly payments starting at $32 (US) and $37 (US), respectively.⁴ Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12. Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available.
¹ Data plan required. LTE Advanced and LTE are available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE.
² Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
³ Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
⁴ The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Apple
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Alex Kirschner
Apple
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Apple, the Apple logo, iPhone, Multi-Touch, Retina, Peek and Pop, Mac, iPad, iMovie, FaceTime, True Tone and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.