After growing demand from its customers, Ferrari is beginning to accept cryptocurrency as payment for its luxury sports cars.Currently, the luxury carmaker is working with BitPay to accept bitcoin, ether, and USDC for purchases made in the U.S.—and is planning to expand to Europe next year. Enrico Galliera, Chief Marketing and Commercial Officer at Ferrari, told Reuters that the company's decision to accept crypto came from both dealers and the market itself, as investment in crypto continues to grow