Williams-Sonoma’s Technology Changes Position It for the Future

The home furnishings retailer, which includes Pottery Barn and West Elm, enjoyed better-than-expected growth during its holiday quarter. E-commerce net revenue spiked 14% in its Q4 2018, up from 8.2% growth last quarter and representing 54.6% of total company revenue. This rapid convergence of the company’s retail and e-commerce businesses led it to announce it won’t break out e-commerce numbers going forward.  

“As we continue to evolve and adapt to this multi-channel environment, our retail and e-commerce businesses have become more similar to and dependent on each other on both qualitative and quantitative way,” noted Julie Whalen, EVP & CFO.

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