The addition of LaFerriere and Schoeman enhances the strength of an already customer-centric leadership team, with a depth of previous experience from such industry leaders as Amazon, Docusign and Visa.

“I’m thrilled to welcome Amanda and Cliff to our team as we continue to deliver and grow our digital wealth management, customer needs discovery and remote collaboration solutions within the financial services industry,” said Mike Sha, CEO and Co-Founder, SigFig. “We believe that innovation happens when we bring people together from different disciplines, and I am confident that Amanda and Cliff’s depth and breadth of experience in product design, development and execution will add tremendous value to our financial institution clients.”

Amanda LaFerriere, Chief Product Officer, SigFig

Amanda LaFerriere specializes in the intersection between financial products, design and customer experience and has a highly successful track record of leading cross functional teams to create exceptional, high quality products. Her innovative thinking and fintech product-savvy were recognized when she won the 2022 Corporate Woman of Achievement Award from the National Association of Women Business Owners (NAWBO) in Chicago. Before joining SigFig, she spent the last four years as Head of Product at C2FO where she was responsible for driving the product vision, strategy and roadmap.

“As the financial service industry continues its digital transformation, I’m excited to join the incredibly talented team at SigFig to help bankers and advisors meet the full spectrum of their customers’ financial planning needs,” said LaFerriere.

Clifford Schoeman, Director of Digital Wealth Products, SigFig

Clifford Schoeman has spent the last decade building leading digital wealth solutions implemented by multi-billion-dollar firms. He has extensive knowledge of wealth management, compliance and custodians, coupled with experience in product management, fintech, team building and software integrations. Most recently, as head of intelliflo advisers, he managed product, strategy, and operational functions providing wealth technology, trading and investment management solutions to advisors. He also played an integral role in the development and growth of Jemstep, Inc., a start-up which was acquired by Invesco.

“Throughout my career, my passion for delivering digital wealth products and solutions that help clients has continued to grow,” added Schoeman. “I am delighted to join the SigFig team to allow our partners to improve their digital and in-person collaboration with their customers.”

SigFig has partnered with financial institutions that reach one-third of all households in the US through its partnerships with major financial institutions, regional banks and credit unions including UBS, Wells Fargo, Citizens, Santander and Scotiabank.