Together, Glassbox and Veritran will offer a digital experience analytics solution, providing clients worldwide, both in financial services and beyond, with the capability to create frictionless digital journeys for their customers. The rise of omnichannel experiences and digital platforms has led to customers expecting a white glove user experience from all the products they interact with – one that is consistent, intuitive, and generates trust and excitement. Glassbox offers customer experience analytics solutions that don’t just tell institutions what a customer is doing – they tell them why. Using deep customer behavior analytics, Glassbox extends traditional customer experience analytics capabilities, providing companies with powerful and real-time insights to improve their digital customer experience and the data they need to optimize this experience. Veritran has an extensive footprint working with top banks across the globe to accelerate their digital transformation journeys and facilitate the delivery of a superior, sophisticated, and safe experience to their customers. “Enabling a top-notch user experience is at the core of what Veritran does,” said Omar Arab, EVP of Corporate Business & Head of Global Alliances at Veritran. “We look forward to partnering with Glassbox to ensure financial institutions have access to a world class technology necessary to drive customer loyalty and create the personalized, predictive experiences that today’s consumers are expecting.” “Digital transformation continues at an ever-increasing clip, customers’ expectations are higher than ever when interacting with financial institutions online and on their mobile devices,” said Gaby Koren, Glassbox Chief Revenue Officer. “We’re excited to partner with Veritran to implement our best-in-class digital experience analytics solution so our customers can be best positioned to deliver the digital experience their customers demand.”