US-based retail chain store Walmart is reportedly looking into entering the live streaming industry after talking to major media outlets, including Paramount, Disney, and Comcast. As Amazon continues to expand its Prime membership programme, Walmart looking into a streaming deal could mean that the company is seeking a similar path and considering challenging Amazon.

The idea is in line with Walmart’s latest developments to its Walmart+ membership. It costs little under USD 13 per month and offers members a free six-month subscription to Spotify Premium, apart from free delivery and discounted gas prices. An ever-evolving industry Walmart isn’t the only company striking deals with streaming services, as wireless providers in the US, including Verizon and T-Mobile, have partnered with various online streamers to offer special bundles to customers.

The Disney Bundle provided by Verizon includes a subscription to Disney+, ESPN+, and Hulu with selected Verizon Unlimited plans. At the same time, T-Mobile offers customers access to Netflix and a one-year subscription to Apple TV+ and Paramount+. Similarly, AT&T re-extended its previous agreement with Warner Bros.

Discovery to allow clients to watch HBO Max with their mobile plans. Here for the road Walmart has tried to enter the streaming market before by buying the on-demand video service Vudu, back in 2010. Unfortunately, it couldn’t keep up with its competitors and had to sell the company to Fandango ten years later, in 2020.

Furthermore, Walmart invested in an interactive video company named Eko. In June 2022, Walmart partnered with manufacturer of digital media players Roku to bring shoppable ads on the streaming platform, gathering 61. 3 million more subscribers nationwide.

Whether or not the American retailer will challenge Amazon Prime’s supremacy on the retail and live streaming combo is yet to be determined as the company did not provide additional details so far. .