With the cost of borrowing rising, Amazon is looking to entice US businesses on its platform with the new programme that promises to get sellers access to capital in a matter of days with transparent and capped rates, no fixed term, no personal guarantee, no credit checks, and no late fees. Businesses can access capital from $500 up to $10 million, with a payment schedule determined by a fixed percentage of their gross merchandise sales. There are no minimum payments, no collateral requirements and no interest, with firms instead paying a fixed capital fee. Tai Koottatep, director and GM, Amazon WW B2B payments and lending, says: "This latest offering significantly expands sellers’ reach and capabilities, and broadens their access to capital in a flexible way—one that helps them control their cashflow, and by extension, their entire business."