With a deep knowledge of the payment ecosystem and an unrivaled expertise in acceptance networks’ development and the online business space, Mr. Touboul aspires to take Viva Wallet’s e-commerce business in France to new heights, harnessing the possibilities of the tech powerhouse’ state-of-the-art, in-house payment technologies. France is one of Viva Wallet’s priority markets, growing in line with the Organisation’s growth rate at 50%.

“We are excited to welcome Samy to our team. His expertise in digital transformation and innovation is a unique asset for our e-commerce business, a sector presenting immense growth potential. In this new evolution curve for our Organisation, we are further empowering our local teams across Europe to the benefit of our customers. Viva Wallet is best positioned to serve any business of any size, across any vertical. Our innovative platform offers unprecedented payments and productivity benefits to any online business, whether a SMB or a multi-country and multi-seller marketplace, including the line-up of over 30 payment methods, from international card schemes to CB. We are confident that Samy will further enhance the reach of our advanced omnichannel solutions,” commented Dimitris Papaioannou, Regional Director at Viva Wallet.

A renowned banking figure, Samy Touboul comes from BNP Paribas where he held the position of Head of E-Commerce Group. Mr. Touboul started his professional journey at Diners Club in the mid-80s, working his way up from the authorization department to account management. With a focus on developing acceptance networks, he moved to the French subsidiary of FIS before “landing” in BNP Paribas. During the past 15 years with the French bank, he succeeded in establishing its e-commerce business unit entirely from scratch, onboarding multi-billion customers and contributing to their digital transformation. As he realized early on the way rising PSPs would reshuffle the banking status quo, he created a brand-new revenue stream for the bank though creative synergies, that remains one of its most profitable business units.

“Viva Wallet is an agile, fast-paced organization. I am fascinated by the power of its technologies that are 100% developed inhouse, the innovation-driven mindset, the smart business model, the advanced omnichannel solutions. We already have a great track record of anticipating and successfully meeting the demands of local and multinational customers headquartered in France. I look forward to identifying new opportunities for growth and bringing our advanced payments solutions to more businesses across the country,” said Samy Touboul, Head of E-Commerce & Enterprise at Viva Wallet France.