Wildfire’s white-label, turnkey offering enables partners — which include financial institutions, telecoms, and technology companies — to provide their customers with cashback rewards, digital coupons and other benefits when they shop at thousands of online merchants.

The firm recently scored a major deal with Visa to power the card giant’s new Visa Affiliate Marketing Solutions programme.

“Wildfire is a leading player at the intersection of embedded finance, e-commerce, rewards, and loyalty,” says Luis Valdich, MD, head of fintech investing, Citi Ventures.