The crypto curious can now get up to $10 in EOS tokens by watching videos on Coinbase Earn.

“We think a large number of people will obtain crypto not by buying it or mining, but by earning it,” Balaji S. Srinivasan, the recently departed chief technology officer of Coinbase, said on behalf of his former employer at a Block.one event on Saturday night in Washington, D.C.

Srinivasan was on stage alongside Tim Wagner, Coinbase’s vice president of engineering, to announce the addition of EOS to the Earn roster. Formed after Coinbase’s acquisition of Earn.com, which Srinivasan founded, Earn allows users to get cryptocurrency rewards for learning about various protocols.

EOS joins XLM, ZEC, BAT and ZRX in the Earn program, which recently expanded to 103 countries. Coinbase says it has over $100 million worth of crypto available for its customers to earn through the Earn site.

A Coinbase spokesperson confirmed to CoinDesk that the new EOS feature is now live.

“Behind the scenes of EOS showing up on our platform, Coinbase does deep analysis,” Wagner told a crowd of several hundred EOS fans at the Block.one event in D.C. (The Earn news was the undercard of the night’s main event: Block.one’s announcement of a new social media platform called Voice.)

EOS first appeared on Coinbase Pro in April and then on its consumer product as of yesterday. The addition of the token comes after Coinbase said last September that it would add new cryptocurrencies more quickly, releasing at the time a new listing process for crypto assets.

Coming soon, Wagner said, EOS would go live on Coinbase Custody as well.

Wagner told the crowd:

“For any of us to succeed, crypto must succeed.”

The EOS price is trading at $7.81 as of press time, according to CoinMarketCap, down from a high earlier on Saturday of $8.29.

Balaji Srinivasan and Tim Wagner speak at a Block.one event in Washington, D.C., photo by Brady Dale for CoinDesk