US-based blockchain software company Consensys and Robinhood Markets have launched the integration of Robinhood Connect with MetaMask to augment crypto purchases. Using MetaMask’s Buy Crypto feature, customers can now purchase crypto through Robinhood’s low cost order engine.

The launch is part of MetaMask’s ongoing goal of supporting the adoption of web3 by providing more users with frictionless, secure, and self-custodial onboarding to web3. More options and control for crypto users Self-custodial options like MetaMask allow crypto users to maintain complete control over their digital assets. By integrating two leading platforms in web3 and financial technology, Robinhood’s customers can now use Robinhood Connect to purchase crypto through MetaMask’s Buy Crypto aggregator, which allows them to seamlessly and easily buy crypto from a number of different providers.

Officials from Consensys said that the integration between MetaMask and Robinhood is an exciting step in their shared commitment to reduce friction for users seeking access to a self-custodial option. They know that crypto and internet users want greater control and ownership. This will help more people access crypto in a seamless and self-custodial manner, by offering more buying options with service providers they already use and trust.

Also commenting in this news, officials from Robinhood said that it's their mission to reduce friction wherever possible to increase adoption of web3. Robinhood Connect provides a seamless experience for existing Robinhood customers to fund their self-custody wallet via debit, bank transfer, or Robinhood buying power. This feature allows users to start using their crypto right away.

User behaviour shifts towards self-custodial services A 2023 global survey of over 15,000 respondents conducted by Consensys found a strong shift in internet user behaviour toward active participation, empowerment, and broader community ownership. 79% of respondents want more control over their identity on the internet and 67% of respondents believe they should own the things they make online. Meanwhile, a third of respondents cited the complexity of web3 technology as a key barrier to entering the crypto ecosystem.

Consensys views these expectations of internet users as indicative of a fundamental shift in the desired relationship between users and the platforms and services they access. These findings highlight the need to simplify crypto users’ access to self-custodial services. .