Previous year’s bitcoin prices. Source: CoinDesk BPIThis division of a bitcoin may seem infinitesimal now, but, given that the price of bitcoin is up about four times what it was just a year ago, and may one day be worth thousands of dollars, it makes sense.Understanding the current unitsRight now, breaking down bitcoin below the very understandable price-per-coin concept isn’t easy to understand.From memory, is it easy to recall what a μBTC (microbitcoin) is? Or that a mBTC (millibitcoin) is 0.001 of a bitcoin? Do we really need a bunch of different hard-to-remember names and acronyms?There is a logic within the system, but such scientific nomenclature is anything but user-friendly.Bitcoin is digital, so computers can divide it very simply, but it’s not so easy for the average human brain, especially when looking at the smaller units, therefore a simpler system may be needed to help take bitcoin into the mainstream.Travis Skweres, the CEO of cryptocurrency exchange CoinMKT, said:“Bitcoin is capped. It’s limited. Which means it needs to be chopped up into bits. [And] we need to make it easy to understand how much each of those bits are worth.”Bitcoin’s marketing problemPeople roughly have a better idea of what they are getting in terms of dogecoin because it isn’t worth nearly as much as bitcoin.One thousand DOGE has a value of around $0.60. It fluctuates here and there, but 1,000 is a rounded number that most can relate to. That’s one reason why dogecoin is now increasingly popular in transactions, especially in tipping.Bitcoin seems to continue to have a marketing problem. The logo for bitcoin is another example of where important, final decisions have yet to be made, resulting in more confusing concepts about how bitcoin should be visually represented.Skweres, who concedes that bitcoin isn’t quite ready for the mainstream, believes that these sorts of issues need to be addressed so that the average person doesn’t become overly confused:“It’s all about marketing, how can you make it as easy as possible for the general public to understand?”Size mattersNo one knows how high (or low) bitcoin’s price will be in the future. Because of this, careful considerations must be put in place to make sure that the bit – or whatever the community decides a bitcoin’s unit of account should be – is neither too large nor too small.The wavering value of bitcoin might be why there hasn’t been a consensus decision yet.However, the rise of venture capital investment in bitcoin, and especially in consumer-oriented BTC companies, means that leaders in the space need to make a decision on proper units of account for bitcoin soon.This would avoid baffling potential customers with different terminology based on the whims of individual companies calculating bitcoin values for users. 
Source: CoinDesk State of Bitcoin Q1 2014Dan Held, the Director of Product at Blockchain, agrees with the bit concept, but that caution should be exercised when making a final decision on the subject of bitcoin’s units below the level of 1 BTC:“We should have a maximum of one sub-unit for bitcoin. [But] the size of sub-unit should be chosen carefully as that one sub-unit will need to have lasting understandable value.”Bitcoin money cloud image via ShutterstockBitsDan HelddivisibilityTravis SkweresunitsOriginal author: Daniel Cawrey