Germany-based internet services company epoq has announced strategically partnering with ecommerce agency EXCONCEPT , in order to offer companies UX-friendly online shops with personalised shopping experiences for their customers. epoq specialises in AI-supported personalisation in online shops.

EXCONCEPT will be expanding its partner network with epoq in order to implement online shops and ecommerce solutions for customers from the B2B and B2C environment. Aim of the partnership According to an epoq representative, the partners would like to particularly emphasise the topics of data integration and PIM, as these are an important basis for a successful search function and recommendations in the online shop. As stated by an EXCONCEPT representative, epoq will help them to map the requirements of their customers for search and recommendations.

The use of AI and personalisation The online shop’s customer approach is possible through the use of modern AI technology, which can be used in compliance with data protection regulations and is compatible with any existing shop and e-mail system infrastructure. epoq’s AI technology is powered by their AI engine, a network of intelligent algorithms that generates knowledge for users’ online shop from data. This process uses data mining to recognise patterns in the data and machine learning to deliver personalised content to each individual shop customer at various touchpoints in their digital commerce.

In addition, the degree of personalisation can be adapted to the respective target group, which means that customers from a wide variety of industries benefit from personalised communication in these shops. By doing so epoq and EXCONCEPT aim to ensure a personalised shopping experience for customers of multilingual online shops. The partnership’s technical foundation  With the implementation of multiple complex online shops with the Shopware 6 shop system, EXCONCEPT provides the technical foundation for the cooperation.

At the same time, customers can count on EXCONCEPT's experience in B2C commerce, B2B commerce, and in the areas of PIM systems and data integration.   EXCONCEPT features As an ecommerce agency, EXCONCEPT supports medium-sized companies and corporations from a wide variety of industries with their online shop, ecommerce, and digitisation projects. Particular value is placed on personal and individual advice in order to find results for the respective challenges of the clientele.

The goal is to create long-term and sustainable solutions that can also be adapted to growing demands in the future. EXCONCEPT aids users in consulting, conception, and implementation of their digital project, and supports them in the long-term support and maintenance of the resulting system landscape. .