Mexico-based Plata has partnered with authentication solutions provider Entersekt to increase the security of its credit card with 3-D Secure payment authentication. The recently released Plata Card provides Mexican customers with technology and security, offering users up to 5% cashback on purchases and a payment period of up to 60 days.

Through this collaboration, Plata receives low friction payment authentication with risk-aware 3-D Secure, allowing Plata Card to have an 18% higher transaction success rate with orchestrated and customisable payment authentication. The partnership’s objective According to Entersekt’s officials, the partnership enables Plata to ensure the safety of its customers, while the company’s Context Aware technology provides a simplified user experience with the least possible friction. Through this, the two companies aim to create an optimal environment for an improved online shopping experience and ecommerce growth in the country.

Plata’s objective is to increase financial inclusion in Mexico, as only 10.5% of the population between 18 and 70 years old own a credit card. Representatives from Plata stated that the collaboration with Entersekt offers their company an advanced payment and authentication stack that provides an additional protection layer to 3-D Secure. Entersekt’s Access Control Server and its Context Aware authentication technology offer Plata’s customers a high level of security. Through this, Plata aims to deliver products that answer the needs of Mexican customers who are not part of the formal banking ecosystem.

By protecting them against fraudulent activities and offering an enhanced customer experience, the company wants to ensure that new users continue to leverage its products and trust the digital solutions it intends to deliver in the future. The Entersekt 3-D Secure offering aims to provide Plata with a higher transaction success rate, a system that allows clients to fully control their customers’ experience with 22 configurable, orchestrated user journeys, as well as an improved customer step-up response. More information about Entersekt Based in South Africa, Entersekt provides a single cross-channel platform for financial services institutions to meet authentication requirements and optimise user experiences. The company’s solutions offer a range of options for deployment and configuration, being fully customisable across all channels and devices.

Entersekt works with financial services institutions across the US, Europe, and Africa, being backed by companies such as Silicon Valley-based Accel-KKR. Entersekt developed its cross-channel Context Aware Authentication solution to allow banks, credit unions, and card issuers to enable real-time transaction security for their customers. Moreover, the company offers mobile authentication, mobile app security, and payment enablement technology, currently protecting over 67 million active users via its Entersekt Secure Platform (ESP) and holding 60 registered patents in digital security, payments, and user experience. Some of the company’s partners include Netcetera, Mambu, Tuum, Global Kinetic, and Temenos, among others.

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