Digital identity company Uqudo has entered a strategic partnership with Tamara to improve identity verification in Buy Now, Pay Later (BNPL) transactions. As per the information detailed in the press release, Uqudo’s collaboration with Tamara focuses on improving the financial landscape of the GCC by elevating digital transactions within the BNPL sector.

With its operations based in the Kingdom of Saudi Arabia and a large partner merchant base across the GCC, Tamara aims to enhance the region’s shopping, payments, and banking sectors. Operating in the BNPL landscape, the company was one of the first to secure a permit from the Saudi Central Bank for BNPL services, while also being the region’s first fintech unicorn. Uqudo – Tamara collaboration objectives Considering the accelerated growth in the region, the need for improved identity verification has increased significantly.

As part of the collaboration, Uqudo is set to integrate its solutions into Tamara’s BNPL platform. Through this, the two companies intend to simplify the user onboarding process, fortify fraud prevention measures, and ensure a secure experience for Tamara’s expanding customer base. By joining forces with Uqudo, Tamara intends to solidify its position as a BNPL provider in the region, with the company leveraging Uqudo’s technology to enhance the overall security of its platform.

Through this, Tamara aims to provide customers with simplified BNPL transactions without compromising privacy and security. According to Tamara’s officials, the company is committed to its customers and ensuring the security of its platform represents a fundamental part of its mission to enable users. Uqudo’s user-friendly interface, efficient processes, and team align with Tamara’s dedication to delivering fast and cost-effective customer authentication experiences. The alliance plans to fortify Tamara’s focus on improving the customer experience and upholding standards of privacy and security. Furthermore, representatives from Uqudo underlined that the partnership with Tamara focuses on elevating digital identity authentication in the BNPL sector.

The company’s proprietary technology is set to offer Tamara’s users a simplified experience, advancing trust in digital transactions. Additionally, the collaboration is poised to improve the BNPL industry, enhancing user experience, security, and innovation. Tamara’s previous developments As a fintech platform for shopping, banking, and paying Tamara’s objective is to enable individuals in their daily lives and improve their financial journeys.

Currently, the company serves users in the KSA, UAE, and Kuwait, and partners with global and regional brands, including SHEIN, Jarir, noon, IKEA, eXtra, and Farfetch, among others, as well as small and medium-sized businesses (SMEs). In addition to its collaboration with Uqudo, Tamara also recently partnered with Paymob to support SMEs operating in the GCC region. The alliance was set to integrate Tamara’s BNPL service with Paymob’s secure gateway to offer simplified payments by allowing customers to split their payments into four without any hidden fees or interest. .