As CTO of Freemarket, Greg Sherwin will oversee the company’s overarching technology strategy, including technology development, architecture, platforms, testing, and operational resiliency.

“At Freemarket, we are focused on providing the best optimized cross-border payments and currency exchange service to our customers and Greg’s exceptional technology expertise will help us deliver even more for our customers and support their future growth and success,” said Freemarket founder and CEO Alex Hunn.

Sherwin brings over 25 years of technology experience across all disciplines and many different sectors. He has spent nine years in financial services technology leadership roles at Lloyd’s and Barclays, delivering and transforming customers’ and colleagues’ experiences through digitalization, automation, and simplification, establishing a clear legacy across people, technology, process, and culture.

Sherwin played an instrumental role at British Gas from 2005 to 2012, laying down a digital platform across multiple channels to drive business benefits and customer engagement.

Prior to joining Freemarket, Sherwin’s last role was with a full fiber network startup provider as their chief technology and information officer and was responsible for delivering strategic technology and ways of working in order to go from startup to scale-up.

“I am incredibly excited to be part of the Freemarket journey and look forward to applying an innovative and creative approach to strategically implementing transformational change to achieve operational resilience for our customers and ensure the firm’s continued trajectory of growth and success,” said Sherwin.