The investment supports Freemarket’s continuing fast growth and international expansion, as well as providing a partial cash-out to existing shareholders. Financial details of the transaction were not disclosed.

Freemarket provides its customers with reliable and efficient B2B cross-border payments through its proprietary technology platform. Freemarket’s global banking network and innovative technology platform enables customers to send payments/funds efficiently to over 100 countries in 140 currencies, removing cross-border payments complexities, improving transparency and increasing efficiency.

In 2022, Freemarket ranked #12 in the Sunday Times Hundred* and #25 in the Deloitte Technology Fast 50 program which celebrates and champions the UK’s fastest-growing technology businesses. In 2023, Freemarket ranked #81 in the FT1000: Europe’s Fastest Growing Companies.

“We are delighted to partner with Baird Capital at this exciting stage in Freemarket’s growth journey.” said Alex Hunn, Freemarket’s Founder and CEO. “Baird Capital’s partnership approach, international capabilities, Financial Services sector expertise and cultural alignment made them the obvious partner for us and our clients.”

“Alex and team have built a fantastic business. We are excited to support Freemarket’s ambitious growth plans.” said Michael Holgate, Partner with Baird Capital’s Global Private Equity team. “Freemarket is a high growth business with a differentiated technology platform operating in a large and resilient global market. The business has many potential growth avenues, and we are delighted to be selected as Freemarket’s investment partner.”

Holgate has joined Freemarket’s board of directors.

Baird Capital was advised by Squire Patton Boggs (Legal), Grant Thornton (Financial, Tax, & Regulatory Diligence), Oliver Wyman (Commercial Diligence) and finnCap (M&A Advisor). Freemarket was advised by Osborne Clarke (Legal).