Merchant commerce omnichannel platform Pine Labs has entered a collaboration with Google Wallet to integrate its gift card solutions into Google’s application. Following Google Wallet’s news from April 2024 in which it mentioned its plans to launch in India, the current announcement is set to allow Google Wallet users to store and manage their gift cards journey within the app.

In April, Google Wallet posted a preview of the app on the Google Play store in the country but later deleted it. When asked to comment on the matter, officials from Google underscored that despite not having anything new to share at that time, they were working to bring more convenience to individuals’ digital experience in India. Through its fintech solutions, Pine Labs focuses on improving the regions’ it operates via the capabilities of digital commerce and financial services.

More information on the announcement Representatives from Pine Labs underscored that the partnership with Google Wallet aims to allow a simplified and efficient gift card usage experience that can further provide convenience to existing and new users and mitigate the complexity of usage. Moreover, the company mentioned that use cases for gift cards include refund issuances, credit notes, and promotional offers for brands operating across India. Also, the considerable Android user base in the region supports Pine Labs in increasing the usage of gift cards as retailers and brands intend to leverage it in their omnichannel strategy.

Some of their goals may include expanding their customer base and enhancing customer experience, retention, and loyalty. Furthermore, Google Wallet enables users to store their private information, including loyalty cards, transit passes, and IDs, among others. The company highlighted that the collaboration with Pine Labs is set to provide a comprehensive solution that supports individuals securely accessing and managing their everyday essentials. .