This feature, which allows merchants to accept contactless payments using only an iPhone, was successfully enabled by J.P. Morgan Payments in the U.S. in August 2023. Sephora is the firm’s first client in Canada to enable Tap to Pay on iPhone, which is currently rolling out across more than 130 freestanding stores in the country.

Max Neukirchen, Global Co-Head of J.P. Morgan Payments, said, “When we launched Tap to Pay on iPhone for our U.S. merchants last summer, we were one of the first banks to deliver this convenient and flexible tap-and-go checkout process. Today, we are excited to expand those capabilities to Canadian merchants as we continue to build a modern Payments business. As consumers increasingly demand fast, convenient and frictionless payments, we have a proven track record of innovating at scale to help merchants meet—and exceed—those expectations.”

With Tap to Pay on iPhone, Sephora’s Beauty Advisors can accept contactless credit and debit cards, Apple Pay, and other digital wallets anywhere in the store simply by using their iPhone and Sephora’s proprietary mobile point of sale app – no additional hardware needed.1 Merchants and their customers can engage and pay anywhere with Wi-Fi or cellular service, resulting in a seamless, end-to-end payment and transaction experience.

“Innovation and the customer shopping journey are key pillars of Sephora’s business and working with J.P. Morgan Payments to deliver Tap to Pay on iPhone is a key example of how Sephora is continuing to provide an elevated experience for our consumers,” said Stefan Jensen, Vice President, Treasurer, Sephora. “After introducing Tap to Pay on iPhone in our U.S. stores last year, our beauty community has really embraced this new way to pay, and we’re thrilled to expand this to our Canadian market. By integrating this flexible payment solution, our Beauty Advisors can provide curated beauty recommendations and complete contactless transactions easily with only an iPhone—wherever they are in the store.”

In the U.S., Sephora complements payment acceptance at existing payment terminals with Tap to Pay on iPhone, ensuring Sephora meets customers where they are and with how they want to pay.