William is an accomplished sales leader with proven success driving transformational growth across multiple verticals. He has extensive expertise in cloud-based business applications, in addition to supply chain and working capital solutions. Passionate about providing exceptional customer service, William has been fueling innovative changes in the European and North American sales and enterprise cloud landscapes for more than eighteen years.

Prior to joining Kyriba, William was at Coupa Software, where he worked his way up from Sales Director to Regional Vice President over a number of years, and ending as Area Vice President for the UK & Ireland. Prior to his time at Coupa, William held executive sales and treasury positions at global organisations including MicroStrategy, J.P. Morgan, and SAP Ariba, among others. “We are pleased to welcome William and we look forward to supporting his efforts to strategically develop sales and significantly expand our business in Northern Europe. In addition to contributing greatly to our sales, his knowledge and experience will also help us to grow in the future” commented Jean-Luc Robert, Chairman and CEO of Kyriba.

“The recent changes to the economic situation have accelerated the need for risk and liquidity management tools to improve business resiliency. Kyriba has the right portfolio to meet the treasurers and CFOs demands, which is a tremendous opportunity to help further scale a highly successful business” said William Goodall, commenting on his appointment. “I’m really looking forward to working with the team to maximise growth opportunities, evolve our ecosystem, deliver service excellence, and create value for our clients” he added.