Until now, Bling has provided families with the means to manage their finances and teach their children responsible money management through an educational app and prepaid card. Now, investing becomes simple and family-friendly.

More than 80% of parents in Germany are not invested in the capital market due to the high costs, complexity, and lack of understanding associated with traditional investment products. That’s why Bling designed SavingsTrees specifically for families who have not yet engaged with the capital markets. The Berlin based FinTech employs playful visualizations and expert explanations to simplify the investment experience. The sustainable WealthTech, Evergreen, is responsible for fund management, with costs significantly lower than the industry average.

Nils Feigenwinter, Co-Founder & CEO of Bling, stated: "Simplicity and sustainability were paramount in the development of our investment offering. We prioritize families in our product development to offer a tailored solution that meets their needs." Feigenwinter added, regarding the market: "Everyone underestimates the market potential of families, which is why banks have neglected this area for decades. With Bling, we are addressing this."

The funds invested in SavingsTrees are globally diversified and allocated to sustainable investments with a minimum Article 8-Fund SFDR classification. Impact investments, focusing on their positive effects on the environment and society, are a particular focal point. This can be achieved through direct investments in sustainable projects and companies, as well as the selection of funds that have a positive influence on specific sustainability objectives.

Since the launch of the pocket money app in June 2022, Bling has experienced rapid viral growth, with tens of thousands of families using Bling on a daily basis. With the introduction of SavingsTrees, Bling is unveiling its second family financial product. "Every day, we witness the challenges faced by families in our app, inspiring us to develop new product ideas tailored to their needs. We plan to launch at least one more product in 2023," commented Feigenwinter.