Leading the round is Motive Ventures, the venture arm of Motive Partners. This move marks an expansion of the collaboration between TIFIN and Motive Partners, building on the investment Motive Partners made in TIFIN’s Series D round last year.

TIFIN AMP’s integrated distribution platform is the first of its kind in the asset management industry. Powered by advanced machine learning and data science, it empowers top-tier asset management firms to unearth untapped fund and managed account distribution opportunities within their existing client and prospect base. With its integrated Nurture capabilities that provide real-time feedback, asset managers can now design their own custom algorithmic platforms that are learning and evolving automatically when targeting wealth managers. When combined with data that is unique to TIFIN AMP, the algo and feedback capabilities can change how the industry distributes products to advisors and consumers.

Ramin Niroumand, Head of Motive Ventures, commented: “The wealth and asset management industry is at an AI tipping point - TIFIN AMP recognized this long before AI was hyped. Their strong growth since launch, combined with the heavy-weight players in their pipeline, are reasons that we believe in AMP.”

Alvi Abuaf, an Industry Partner at Motive Partners, who will serve on the TIFIN AMP board, commented: “AMP is reshaping the way asset and fund managers conduct lead discovery and approach prioritization in a modern and efficient way. By acting as an outsourced AI partner, AMP helps asset managers with their sales and distribution across products, segments, and geographies with access to a compelling combination of datasets.”

Dr. Vinay Nair, the Founder and CEO of TIFIN, added that “TIFIN has been building companies that help connect people to products and advice. TIFIN AMP aims to shape a new paradigm for the distribution of ETFs, Mutual Funds, managed accounts, and alternative investments with a user demand and AI-based approach. We are thrilled to announce its independence from TIFIN with strategic backing by Motive, an investment firm of deeply experienced investors, operators, and innovators, to support the next phase of growth for TIFIN AMP.”

Since its launch in December 2022, TIFIN AMP has been working with leading asset managers, revolutionizing their distribution strategies through the power of AI and data science. Together, they are ushering in a new era of awareness, lead generation, and modernization in the industry.