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US-based financial services company Mastercard has entered a multi-year deal with McLaren Racing, enabling it to become a sponsor of the McLaren Formula 1 team
US-based financial services company Mastercard has entered a multi-year deal with McLaren Racing, enabling it to become a sponsor of the McLaren Formula 1 team. With the deal marking the partnership between the two companies, the current announcement supports Mastercard and McLaren Racing in their commitments to advancement and providing optimised experiences to individuals.
Through the Mastercard Priceless Experiences, the company focuses on delivering cardholders access to sports and entertainment properties. The collaboration is set to enable Mastercard to extend its presence into Formula 1 and the McLaren Racing team. According to Mastercard’s officials, the company is on a mission to discover additional methods to provide value to customers and cardholders. In a bid to bring them closer to their passions, Mastercard partnered with McLaren, joining their brands together to further support fans and customers.
Representatives from McLaren pointed out that their brand and Mastercard share a commitment to offering user-centric experiences to fans and the newly announced collaboration further assists this. With the news coming ahead of the Formula 1 Belgian Grand Prix, McLaren Racing highlighted its enthusiasm over Mastercard being part of its growing global racing community. Mastercard’s sponsorship in Formula 1 Back in April 2024, news came that four Formula 1 teams were working on securing sponsorship from Mastercard, including Ferrari, Mercedes, Aston Martin, and McLaren.
At that time, McLaren was leading the track in getting Mastercard on board, with the winning team being set to get a substantial capital injection from the financial services firm. Moreover, the same announcement mentioned that if McLaren received the deal it could be a title sponsor, which could result in a name change for the team. Considering that McLaren Racing now secured the sponsorship, the two brands did not mention in their press communications whether the name change is set to happen or not.
Previous news from McLaren Racing The alliance with Mastercard follows McLaren Racing’s multi-year collaboration with Airwallex, with the latter becoming an official partner of the team. Through this, Airwallex was set to support McLaren’s global financial operations via its treasury management and cross-border pay-outs, introducing a digital merchandise platform and settlement product suite. In addition, by joining forces, the fintech intended to advance its growth trajectory as it continued to expand globally.
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Jul 25, 2024 10:01
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