France-based SaaS platform Mirakl has partnered with ecommerce data provider Cluster to enable online marketplaces to scale product data and accelerate their growth. Through this partnership, Mirakl customers will be enabled to maintain and scale their product catalogue in an easy manner and validate unstructured or incomplete item listings within their online marketplaces in order to create an extended and increasingly complete product offering, while simultaneously elevating the customer experience.

Cluster’s tools and features will be available to Mirakl-powered marketplaces through an ecosystem of curated sellers and partners, Mirakl Connect, each of them being selected with the aim of helping marketplace operators launch and scale in a quick manner. As the use of machine learning and artificial intelligence is a top priority for retailers when trying to successfully set up or scale up their marketplaces, Cluster officials have stated that the company enables them to access data from millions of sellers with a click of a button so that they can achieve a seamless curation at scale. Mirakl representatives have also advised that through the collaboration with Cluster, Mirakl-powered marketplaces will be given the chance to further scale their assortment of curated products by leveraging a one billion rich database of products, meaning that their customers are equipped to provide a customer experience that is in line with both growing consumer and buyer demand.

Additional details on the partnership Apart from the afore-mentioned capabilities, Mirakl-powered marketplaces will also be enabled to carry out the following actions: Benefit from Cluster’s full catalogue that contain more than one billion products, over 23 million brands, and over 80,000 digital point-of-sale (POS) data providers.   Enhance their product data catalogues by detecting incomplete listings to validate and enhance for an improved shopper experience. Capitalise on opportunities to create new listings for all the products that are not associated with an offer.

Ensure holistic overview ownership of their product catalogues without having to rely on seller or merchant inputs, which at times can be either incomplete or inaccurate. Cluster officials have stated that the company is looking for ways to create deeper partnerships with the aim of driving the ecommerce industry forward. As marketplaces are faced with a multitude of challenges when trying to create and maintain an extensive product catalogue, and merchants incomplete or inaccurate input of information can cause a domino effect of roadblocks, the company believes that through the partnership with Mirakl, the former’s customer will be enabled to increase their success and effectiveness.

Mirakl, Cluster company information Mirakl provides an advanced enterprise marketplace SaaS platform, enabling B2B and B2C industries to launch marketplaces faster, grow, and operate confidently, offering a comprehensive solution of technology, expertise, and ecosystem that together help unlock the power associated with a platform business model. As online shopping channels accelerate and expand across borders to create a limitless retail environment for consumers, enterprises rely on a multitude of internal and external data sources to run their business. Having this knowledge at its basis, Cluster aims to bring together and enhance granular, accurate, cross-channel ecommerce data to enable marketplaces and online brands to operate from a single source and create an improved buying experience for their shoppers.

As an API-as-a-product innovator, the company helps online enterprises grow by offering the necessary data for enabling smarter and more informed business decision. Having built a comprehensive product catalogue coupled with AI an ML technology, customers are provided with full visibility across tracked channels of the likes of Amazon, Walmart. com and eBay.

.