Through the new integration, merchants of the two firms can now use their information collected from payment transactions within Klaviyo’s platform to personalise customer communications and marketing email flows to grow revenues. In addition, Klaviyo and Mollie will collaborate with their joint agency partners to empower merchants to leverage this payment information to create more tailored marketing automation strategies.

Klaviyo is an intelligent marketing automation platform that makes it easy for marketers to centralise and use every piece of their customer data to deliver hyper-personalised experiences across all their channels, increasing conversions and revenue. Mollie powers the growth of over 130,000 businesses across Europe by offering advanced solutions to accept payments, online and in-person. This initial integration enables Klaviyo’s customers access to Mollie’s unique set of APIs to personalise their marketing email flows, whilst enhancing revenue.

This initial integration will see merchants benefit from a reliable, complementary tech stack, harnessing transaction data to improve email marketing automation to:

Close the loop on reporting, generate insights by user behaviour, and reveal growth opportunities.

Help companies to understand their customer base and create targeted marketing campaigns.

Create and distribute personalised emails at scale: based on cross-sell, up-sell, seasonality and purchase behaviours and more.

Transaction and order data collected by Mollie allows Klaviyo customers to sync and enrich their customer profiles, easily organise new customer information, and create audience segments. It also facilitates the creation of custom email flows that are triggered in real time based on events and metrics. The integration also supports merchants in building personalised campaigns based on customer subscription status such as: when their subscription starts, when it’s about to expire, when it needs to be renewed, when their payment did not succeed, and more.

Emna Everard, Founder and CEO of Kazidomi shares, “I am thrilled to share how we leveraged the seamless integration between Mollie and Klaviyo to improve our marketing campaigns. With our custom-built e-commerce platform, the integration allows us to effortlessly enrich our campaigns with payments data.

At Kazidomi, our mission is to offer a wide selection of high-quality, natural, and organic products providing customers with a convenient and affordable way to maintain a healthy lifestyle. By syncing the Mollie data with Klaviyo, for example, we can follow up on failed payments but also collect valuable customer data, allowing for precise targeting and personalised offers, making the shopping experience even more tailored and convenient.”

‘Marketing automation not only improves customer retention, but creates new revenue streams. Access to Mollie’s transaction and order data allows our joint customers to improve the quality of experience of their end-customers. We’re delighted to be working with Mollie - a key provider for merchants across Europe, offering reliable and secure payment processing. Our integration enables our customers to connect the power of payments to the automation tools they already love,’ said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo.

Philippe Daly, at Mollie said, ‘We’re excited to integrate with Klaviyo, a company that not only offers the ‘best in class’ marketing automation solutions, but understands the value in access to simplified, smart customer data. An interoperable tech stack is a crucial contributor to growth for merchants of all sizes, and that’s why our integration is available via direct API for custom-built platforms, as well as popular ecommerce platforms - including BigCommerce, Shopify, Salesforce Commerce Cloud, WooCommerce, Wix and Prestashop - to enable as many customers as possible to benefit from this integration.’