He brings a wealth of experience having held senior positions at a number of high-profile financial services organisations.

Prior to joining Deko, he held several roles at NewDay, one of the UK’s biggest credit card issuers, specialising in investor relations, financial reporting, analytics and corporate strategy. He was also central to the acquisition of Deko by NewDay in early 2020, an experience that has given him invaluable insight and knowledge of the business.

Tucker completed an MSc in Pure Mathematics from the University of Manchester and began his career at KPMG, where he qualified as a Chartered Accountant before moving on to Barclays, specialising in treasury, FP&A, and regulatory stress testing.

Tucker stated: “I am very excited to join Deko at this point in its journey. We have a unique value proposition and a strong foundation from which to grow and execute our vision of helping consumers access what they want, when they want it, with a finance solution suited to their personal needs. I firmly believe the business not only has a superior product, but that the technology behind it is agile and flexible, allowing Deko to make major inroads into the BNPL market. In so doing we have the power to transform consumer expectations of how they shop for and finance goods and services, as well as being a key strategic partner for merchants facing an increasingly volatile economy.

“Central to my vision of the role moving forward will be to ensure that the finance and central functions are at the heart of decision-making and operational efficiency. The beauty of Deko is that the agility of the business allows us to identify and proactively react to changes in consumer behaviours and requirements. I believe that we provide an extraordinary customer experience and that our unparalleled proposition genuinely addresses current market dynamics.”

Mike Dawson, CEO, Deko, commented: “We are delighted to welcome Joe to the Deko team. Joe brings a wealth of company knowledge, business experience, and a successful career with multiple companies, not least his deep understanding of not just the consumer credit sector, but Deko itself. Joe will play a key role as Deko transitions to its next stage of corporate development. His diverse background in finance, consumer credit, and technology, will undoubtedly play a key factor in our future growth and add invaluable strength to the Company’s corporate governance initiatives.”