PayPal has revealed an expanded partnership with Global Payments aimed at enabling faster guest checkout via Fastlane PayPal for merchants in the US. This collaboration will allow Global Payments to offer their US merchants upgraded checkout options featuring PayPal and Venmo branding, along with accelerated guest checkout through Fastlane by PayPal.

Fastlane improves the shopping experience for consumers while increasing conversion rates for businesses using the platform. Global Payments and PayPal have joined forces for more than 15 years, offering an array of payment solutions to merchants around the globe. As a strategic partner, Global Payments stands out as an acquirer of PayPal's branded checkout solutions in Europe, the UK, Canada, and other regions.

Furthermore, Fastlane leverages PayPal's extensive payment experience to transform the guest checkout journey, allowing users to finalise purchases more efficiently.  In addition to supporting guest shoppers,  the solution has the potential to achieve nearly 50% higher checkout conversion rates compared to conventional guest checkout processes for card users while cutting down checkout time by over 28%, according to company internal data. Accelerated shoppers vs. non-accelerated Each group navigates the retail landscape with distinct approaches.

Accelerated shoppers tend to favour efficiency and speed, often using technology like mobile apps and online platforms to simplify their purchasing process. They appreciate quick access to product information, user reviews, and fast checkout options. On the other hand, non-accelerated shoppers may prefer a more leisurely and tactile shopping experience.

They enjoy browsing in-store, taking the time to explore products firsthand, and often value personal interactions with sales staff. For them, shopping is not just about acquiring goods but also about enjoying the journey and discovering unexpected products. Both approaches have their advantages and can complement each other in a dynamic retail environment.

Retailers aiming to cater to both groups might consider offering a balanced combination of digital tools and traditional in-store experiences to satisfy the diverse preferences of customers. Source: Link .