Starting this week, he will lead Payoneer’s newly-established Platform division, which brings together Payoneer’s Technology, Product, and High Value Service units into one integrated team.

Payoneer’s customers are entrepreneurs and SMBs in emerging markets, and the world’s leading digital brands that work with them. Through the Platform division, Payoneer will continue to innovate and expand its High Value Service offerings, including B2B AP/AR, Working Capital, and Merchant Services, enhance the functionality of the Payoneer Account, and build new financial products over time for Payoneer’s customers.

Ronen joins Payoneer from SoFi [NASDAQ: SOFI], where he was the Chief Product Officer, leading the product, technology, engineering, and design teams. Prior to SoFi, he founded and was Vice President of Amazon’s Alexa shopping group and had previously been a Vice President in Amazon’s payments business. Before his time at Amazon, Assaf spent seven years at Microsoft, where he served as general manager of Skype, and as general manager of the company’s identity, access, and security products.

“We’re thrilled to bring Assaf aboard. He is a visionary product, technology, and business leader. We have tremendous growth opportunities and Assaf’s deep fintech experience and track record of delivering product and service expansions will add strength to our diverse global leadership team,” said John Caplan, Co-CEO of Payoneer.

“Payoneer has built a platform, brand, ecosystem of relationships and team that is second to none and that is rooted in customer-centricity,” said Assaf Ronen, Chief Platform Officer at Payoneer. “I’m excited to join this amazing team and look forward to helping deliver even more value for the world’s SMBs.”