Payrails , a payment platform serving global enterprises, has joined forces with PUMA to collaborate on optimising the brand’s online shopping experience for its customers. Through this partnership, Payrails and PUMA intend to equip customers with several payment options, supporting them in receiving a simplified and overall improved experience when purchasing on the sports brand’s website.

In addition, the collaboration with Payrails enables PUMA to benefit from increased payment authorisation rates, allowing the company to enter additional markets and augment how it serves existing ones. Payrails’ features and their benefits for PUMA Focusing on enabling enterprises to build, operate, and scale payment solutions without requiring them to develop complex in-house infrastructure, Payrails’ modular technology and payment provider-agnostic approach is set to integrate with PUMA’s existing systems. Through this, the two companies plan to minimise technical complexity and expand overall operational efficiencies.

Also, by leveraging Payrails’ capabilities, PUMA is set to advance its payment processing features by allowing the integration of several payment service providers (PSPs) and alternative payment methods (APMs) across numerous regions. The sports brand’s automatic payment routing redirects transactions to the most suitable provider considering a number of factors, including processing fees, purchase location, transaction value, and risk. Furthermore, by working together with Payrails, PUMA plans to deliver localised experiences to its customers shopping online, providing them with dynamic payment pages tailored to meet their specific needs, requirements, and demands. The company offers them a suite of customised payment options and a more optimised, user-centric checkout experience.

When commenting on the announcement, representatives from PUMA highlighted their company’s commitment to supporting digital advancement and providing improved shopping experiences for customers in every market. By utilising Payrails technology and platform, PUMA can focus its efforts on accelerating its efforts to integrate additional payment providers and connect to all its internal systems to provide shoppers with augmented experiences at checkout. The news follows Payrails’ work with other enterprise customers, with the firm’s unified payment platform being leveraged by Just Eat Takeaway, Vinted, and InDrive, among others. For example, when partnering with InDrive, Payrails intended to assist the company in addressing the various difficulties it faced when integrating PSPs and APMs across different regions, including the Middle East and North Africa.

The firm equipped InDrive with the ability to use its solution featuring a PSP-agnostic integration layer, dynamic payment routing, and an expanded coverage of alternative payment methods. Additionally, their collaboration focused on innovative technology aimed at advancing payment processing and operations for businesses worldwide. Source: Link .