Ecommerce platform Rakuten France has partnered with Mastercard and Marqeta to launch Club R Pay, an integrated payment and cashback solution. A universal integrated payment solution, Club R Pay facilitates purchases for the 12 million members of the Club R loyalty programme on over 2,000 sites while they enjoy their Rakuten rewards.

This new initiative allows Rakuten to streamline the purchasing process and support its partners in their digitalisation and development. Augmenting purchases As people spend an increasing amount online, security, and ease of use are essential in the buying process. According to FEVAD, Ecommerce Europe’s French national association, the French spent EUR 129 billion on internet purchases in 2021 and online shopping now represents 14.

1% of retail trade. It is in this context that Rakuten is launching Club R Pay, a new payment solution within its partner ecosystem, as per the press release. With Club R Pay, Rakuten offers its members a simplified and seamless payment process within a large ecosystem of more than 2,000 partners (Nike, Lego, Marionnaud, Hotels.

com, etc. ). Thanks to strategic partnerships with Mastercard, the global payments network operating across 210 countries and territories, and Marqeta, the global modern card issuing platform who will power single-use virtual cards, Club R Pay provides an additional security guarantee and reduces payment risks.

Officials from Marqeta stated that their work with Rakuten in France represents an exciting evolution for Marqeta in Europe. By tapping into the power of modern card issuing, they are helping the ecommerce platforms build loyalty and engagement with their marketplace users. Club R Pay allows members to shop and make a purchase on any of the 2,000 partner sites using their Club R Pay membership card.

The membership card allows simple payment at checkout without entering their card details as it is part of the ecosystem, and the card collects Rakuten reward points that can be redeemed in cash or spent on Rakuten site. The partnership with Rakuten will not only result in less cart abandonment, it also will increase revenue as shoppers are more likely to shop with partner brands as they can collect and pool the rewards and receive real discounts. Offering generous cashbacks As 2022 draws to a close, purchasing power remains one of the main concerns for French citizens.

Through Rakuten's Club R loyalty programme, its 12 million members can recover between 5% and 35% of their purchases from the marketplace or one of Rakuten France's 2,000 partners. Club R Pay simplifies the process for Club R members who automatically recover Rakuten Points from their purchases with partner brands. With the launch of Club R Pay they will enjoy an additional 5% discount on their purchases.

Extending reach to more customers Club R gives partner brands the right resources to increase their digital revenue on their own site, with less shopping cart abandonment, and traffic acquisition at a competitive price. As a marketing acquisition partner, Club R helps brands reach its 12 million loyal and committed buyers in France, providing an important channel for generating growth. Club R Pay has also been designed to help partners optimise their marketing expenses.

By offering a performance-based pricing model, partners only pay when the user makes a purchase. This plug and play payment solution does not require complex development on the partners' side. It ca also can be easily integrated into the purchasing journey.

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