With the new partnership, TotallyMoney customers will be empowered with greater choice when it comes to selecting loan products, whether that’s with more flexible terms, lower interest rates or values that align with their financial goals. The new personal credit matching capabilities will also open up the lending playing field for the UK’s 23 million under-served adults, providing greater opportunities for those looking to improve their financial stability

As part of the new agreement, Aro will be responsible for delivering secured loans advice and guidance to TotallyMoney customers. Through its intelligent decisioning platform, Aro improves the possibility of customers securing the financing they need in the most accessible way, while maintaining transparency and openness around what is possible depending on their individual needs and circumstances. With access to the full secured loan market, Aro’s knowledge and experience will directly match consumers with the most appropriate lending products.

The new Aro and TotallyMoney partnership is now live and available to customers through the TotallyMoney website and mobile app. Now, customers can experience streamlined borrowing journeys and improved offers through data driven insight and consumer engagement, ensuring all customers are receiving the best possible outcomes.

Andrew Fisher, Chief Growth Officer, Aro, explains: “This new partnership represents an important moment for Aro and TotallyMoney’s customer base. Through it, we’re enabling greater financial freedoms for UK consumers. The secured loan market is a pivotal lifeline for consumers, empowering them to better manage their finances and free up more of their disposable income. By supporting TotallyMoney on its goal to adopt data-driven insights and innovation, we’ll be educating consumers on the power of secured loans and the benefits these can bring to their long-term financial health.”

Alastair Douglas, CEO of TotallyMoney, comments:

“We’re excited to announce our new, partnership with Aro, extending our expert credit matching capabilities, and giving millions of TotallyMoney customers the opportunity to unlock new, personalised borrowing options.

“Over the past few years, we’ve seen rising rates, and a contraction in the market, with banks watering down offers and restricting who they lend to. And this, along with the rising cost of living, means many have struggled to make ends meet, or keep up with regular commitments. But now, eligible homeowners can access affordable loans, even if they have a not-so-perfect credit score — allowing them to save money with debt consolidation or cover other expenses.

“Aro was the stand-out partner during the selection process, and with values aligned with our own, we look forward to making people’s data work for them, not against them. That way, everyone can unlock a life of more choices.”