Through this collaboration, Bank of Clarke customers will receive free access to the award-winning Greenlight family finance app as part of the Greenlight for Banks program. This initiative underscores Bank of Clarke’s dedication to serving its footprint by promoting financial literacy.

“Bank of Clarke’s partnership with Greenlight will empower our customers to educate their children about money management, fostering healthy lifelong financial habits,” said Brandon Lorey, President and CEO of Bank of Clarke. “We’re proud to be the first community bank in Virginia to offer this innovative program. Some of our senior staff are already using it with their children and have given it rave reviews.”

Greenlight provides parents with a convenient, cashless solution to automate allowance payments, manage chores, set flexible spending controls, and send money instantly. Children gain practical money management experience by learning to earn, save, donate, and spend wisely under parental supervision using the Greenlight debit card and app. Children also get access to Greenlight Level Up™, an in-app financial literacy game with an excellent curriculum, educational challenges, and rewards.

“We created the Greenlight for Banks program to assist financial institutions in better serving families and engaging the next generation with top-notch financial education,” said Matt Wolf, SVP of Business Development at Greenlight. “Community banks like Bank of Clarke are ideally positioned to enhance financial literacy thanks to their strong community ties and exceptional customer care.”

As of July 16, 2024, Bank of Clarke customers can register online here to receive a free Greenlight subscription and link their Bank of Clarke account as a funding source. Parents can add up to five children, each with their own debit card.