Until now, Anna Canela had been Chief Growth & Engagement Officer at imagin, a position she held for nearly 5 years. Previously, she was responsible for digital sales and segments at CaixaBank Digital Business, and she was part of the launch of imaginBank in 2016, as well as the team that led its relaunch as a digital platform in 2020 under the imagin brand. imagin’s new CEO holds a degree in Civil Engineering from the Universitat Politecnica de Catalunya (UPC), as well as a Master of Science in Business Administration from the RWTH Aachen University Business School.

Anna Canela takes the reins from Benjamí Puigdevall, who decided to leave the company to pursue personal projects. Puigdevall joined CaixaBank Digital Business in 2001 and was appointed CEO of imagin four years ago, where he has been instrumental in strengthening the digital platform’s leadership since its launch.