Rob Allen’s appointment adds to FINOM’s increasingly diverse leadership group as well as wider talent pool. Rob will start at FINOM in July 2024.

Rob brings over a decade of experience in the fintech sector, with a proven track record of building and scaling high-performing sales teams across multiple countries. Most recently, Rob served as VP of Sales at Super Payments, where he built a 15-member sales team from scratch and achieved significant growth in payment volume. Prior to that, he held the position of Head of Sales for Europe at Revolut, one of Europe’s most valuable fintechs, where he led the growth of sales teams across six European countries and increased business client revenue contributions.

Yakov Novikov, co-founder and co-CEO at FINOM, added: "We are delighted to welcome Rob to the FINOM team. His extensive experience in scaling sales operations in the fintech sector, particularly his success at high-growth startups, makes him the ideal leader to drive our sales efforts forward. As we continue our mission to build a full-stack financial operating system for entrepreneurs and SMEs across Europe, and aim to serve over 1 000 000 business customers in the coming years, Rob’s expertise will be invaluable in accelerating our growth and market penetration."

Rob Allen, commented: "FINOM is at the forefront of transforming financial services for SMEs and entrepreneurs across Europe. With its innovative product suite and rapid expansion across major European markets, the company is poised for significant growth. I’m thrilled to join FINOM at this exciting juncture and look forward to driving our sales strategies to new heights."

Rob’s appointment was facilitated through FINOM’s connection with Northzone, a new investor in the company’s recent €50 million Series B funding round. This connection underscores the value of FINOM’s strong investor relationships in attracting top talent to support its ambitious growth plans.