The acquisition strengthens FullCircl’s compliance suite and accelerates the company’s ambition to become the market leader in smart customer onboarding solutions for regulated businesses.

With expansive datasets and deep subject matter expertise in identity verification, W2’s global KYC, AML, and anti-fraud services are a natural complement to FullCircl’s medium-term growth strategy. It will enable further enhancements to FullCircl’s suite of applications and APIs, while creating a unique end-to-end solution for companies seeking to embed insight on customers through acquisition, onboarding, and ongoing monitoring.

The combined company now provides coverage on entities located in 160 countries, offers broader market appeal, and new opportunities to target consumer-related finance segments such as personal finance, gaming, gambling, and crypto. W2 brings 120 customers to FullCircl’s 600-strong customer base, with no overlap.

Under the terms of the agreement W2 will trade as “W2 by FullCircl”. Warren Russell will continue to lead the business and will join the senior management team at FullCircl. FullCircl will also seek to retain the W2 team, recognising that the value of W2 lies in the combination of its product, data partnerships, customers, and talent. Existing W2 and FullCircl customers will not see any impact to their relationships but will now be able to benefit from the power of the combined platform, and the acceleration of new capabilities for as yet unsolved industry challenges.

Speaking about the acquisition, Andrew Yates, CEO at FullCircl, commented: “Today we are excited to announce the latest milestone in the growth of our company, with the completion of our acquisition of W2. W2 shares our vision to help regulated businesses mitigate risks and deliver next-generation onboarding that meets both customer expectations and the compliance requirements of our rapidly changing world. This is great news for customers of both W2 and FullCircl, who will benefit from enhancements that will transform their compliance and risk management processes. We look forward to welcoming our new colleagues and together building on our combined expertise to deliver something truly game changing.”

“We are thrilled to become part of the FullCircl family,” said Warren Russell, Founder and CEO of W2. “This is the culmination of 12 years’ work building innovative technology to simplify complex regulatory requirements in customer onboarding. From our initial discussions with the FullCircl team, it was clear that we held the same values and mission, with commitment to our people, innovation, customer success, and growth. We are absolutely delighted to join FullCircl and embark on the next ambitious chapter with our clients and partners. Together we look forward to not only continuing our mission but amplifying it, as we leverage shared resources and expertise.”