Launched to attract the growing appetite from new generations of collectors, GrtWines stands at the forefront of this formerly exclusive and high-performing US$441 billion market, presenting an inclusive, secure and seamless opportunity for seasoned connoisseurs and newcomers alike to access, acquire and invest in the historically lucrative asset class through tokenization.

GrtWines’ wine-backed tokens are tied to tangible, investment-grade wines, which can be easily redeemed or traded at GrtWines’ marketplace, providing investors and wine collectors with the benefits of flexibility, transparency, and liquidity while ensuring the stability and long-term value of fine wines. The peer-to-peer blockchain platform enables direct access and trading to fine wines, surpassing the limitations of traditional auction markets and eliminating intermediaries’ involvement. Until redeemed and delivered, wines are sourced directly from and stored in optimal condition at renowned wineries and trusted partners such as CVBG, an iconic Bordeaux negociant, ensuring the utmost quality and provenance, and an attractive option for both wine enthusiasts and investment-savvy individuals to diversify their portfolios.

Backed by internationally acclaimed wine critic James Suckling, wine veteran Mathieu Chadronnier, and led by CLSA’s former Chairman Jonathan Slone, blockchain expert Victor Yin, and entrepreneur Meaghan Becker, GrtWines is composed of a team of professionals who value the artisanship in wine collection, with the mission to introduce a new stream of liquidity within the traditionally closed world of illiquid asset class.

Jonathan Slone, CEO and Co-founder at GrtWines, said, “As a wine connoisseur, I’m passionate about GrtWines in preserving the rich heritage whilst building a transparent and connected community that is driven by the consumers. Traditional alternative assets such as well-aged wines, fine art and luxury watches have gained significant traction among younger buyers, serving as both portfolio diversification and elevated lifestyle. We believe this experience should be accessible for all, and by pairing fine wines with tokenization, our platform will revolutionize this archaic industry and drive wine appreciation in the long run.”