The firm has appointed Anna Keren as Chief Technology & Product Officer (CTPO), Neil Mullane as Chief Revenue Officer (CRO) and Pete Donell as Chief Financial Officer (CFO).

As fraud and money laundering risks increase for regulated professionals, the appointments support Thirdfort to meet growing demand from lawyers, estate agents and finance professionals to manage the rising compliance burden. Now used by more than 850 regulated professional services firms, Thirdfort is a one-stop solution for comprehensive AML. It is the only platform to combine digital ID, AML and SoF verification alongside Open Banking and transaction-specific data.

Olly Thornton-Berry, co-founder and Managing Director at Thirdfort, said: “The risk of fraud and need for compliance is a huge burden both for regulated professionals and the wider economy, with money laundering costing the UK £100bn. To help tackle this burden, we have developed the first one-stop solution combining KYC, AML and SoF checks. That’s why we’ve appointed Anna, Neil and Pete, all of whom have strong experience in delivering value in fast-growing businesses and understand the regulatory environment for the professionals we serve. They will help us build upon our position as the market-leading platform for legal and property professionals and expand into new regulated sectors.”

As Thirdfort’s first CTPO, Anna Keren is responsible for building a more seamless and flexible platform for beautifully secure client onboarding and payments. She will deliver new products and features to help professionals onboard clients more safely and quickly. Anna joins from ComplyAdvantage, the global data technology company transforming financial crime detection, where she was Vice President of Technology leading a team of 150 engineers. Anna has also held senior engineering roles at several fast-growth companies, including Babylon Health and Funding Circle.

Anna Keren, Chief Product & Technology Officer at Thirdfort, said: “Thirdfort’s seamless mobile-first experience reduces onboarding time to minutes and turns compliance into a competitive advantage. I’m looking forward to helping drive new product development, enabling Thirdfort to better serve regulated professionals and reduce the time and risk associated with meeting KYC, AML and SoF compliance requirements.”

As Thirdfort’s first CRO, Neil Mullane will help build a customer-focused revenue team to help Thirdfort deliver its mission to protect regulated professionals from money laundering and fraud. Prior to Thirdfort, Neil scaled the revenue functions at accounting software company Dext as UK General Manager and small business lending platform Funding Circle where, as Head of Sales and Service, he grew the team from 30 to 130, supporting growth prior to a $2bn IPO.

Neil Mullane, Chief Revenue Officer at Thirdfort, said: “Thirdfort is on a mission to protect regulated professionals from money laundering and fraud. Drawing on my experience in building customer-focused revenue teams, I’m confident Thirdfort will continue delivering value to professionals as it scales across law, property, and finance.”

Pete Donell has joined from Series B manufacturing software business CloudNC. He brings property and finance industry experience, having held senior roles in two fast-growth software businesses. Pete, a chartered accountant, started his career at the professional services firm PwC, before joining the property services group Countrywide Plc.

Pete Donell, Chief Financial Officer at Thirdfort, said: “As a finance professional, I understand how compliance requirements and fraud risk make it harder for conveyancers, estate agents and other regulated professionals to do business. Often the result is a slow and difficult experience for the end customer. That’s why I’m excited to join Thirdfort to help reduce this friction and enable a quicker and safer onboarding experience for everyone involved.”