Social commerce is growing globally, powered in no small part by frictionless embedded payments. Following recent announcements by TikTok, Instagram, and other leading social media sites, Pinterest announced new shopping capabilities, including product tagging on Pins and a shopping API.

These new features will provide merchants with access to new product metadata, making it easier for merchants to create engaging shopping experiences for users. “At Pinterest, our goal is to turn inspiration into action, and our vision for shopping is to make it possible to buy anything Pinners are inspired by on the platform,” said Jeremy King, the senior vice president of Engineering at Pinterest, in a statement. “In 2021, the number of Pinners engaging with shopping surfaces on Pinterest grew over 215%, and 89% of weekly Pinners use Pinterest for inspiration in their path to purchase.

The new shopping features such as the API for Shopping allows brands and retailers to reach high-intent Pinners during the earliest stage of their shopping journey with the most updated catalog data. ” Stay tuned for upcoming research from Mercator Advisory Group on the growth of social commerce. Overview by Don Apgar, Director, Merchant Services Advisory Practice at Mercator Advisory Group

Don Apgar
Jul 08, 2022 00:00
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