With its new ad and payment features, Amazon continues to build on its Buy with Prime capabilities.

In January 2023, the company expanded its Buy with Prime service to all U.S. merchants, enabling Prime subscribers to buy items from other websites with their saved checkout details and receive free delivery and returns. Later that year, the company partnered with Shopify and added order tracking and live chat for Buy with Prime customers. 

Buy with Prime orders through merchants’ websites are up over 45% year over year, according to Amazon, and the number of merchants offering Buy with Prime is up over 25%. 

Amid its efforts to bolster the shopping and seller experience, the company is gearing up for its upcoming sale event next month. The retailer is hosting its Prime Big Deal Days on Oct. 8 and Oct. 9 for its Prime members in 19 countries, during which it will offer discounts on items such as electronics, toys and apparel.