The companies chosen as this year’s Start Path participants span the marketing, fashion, healthcare and cybersecurity industries. Of the seven firms picked for the program, two are based in the U.S.: Bicycle, a data analytics company, and HyprEdge, a cybersecurity automation firm. 

“The startups joining Start Path will bring fresh perspectives and cutting-edge solutions to the forefront, fostering a culture of mutual growth and learning,” Mastercard said in a statement. “The startups will have the opportunity to access a combination of hands-on mentoring, innovation opportunities and engagement with Mastercard’s global network of banks, merchants, partners and digital players to help scale their business.”

In the past, Purchase, New York-based Mastercard has paid particular attention to founders with unique perspectives or expertise. In 2022, the company highlighted its specialized programs focusing on the blockchain and cryptocurrency space, as well as founders from underrepresented backgrounds.

Similarly, Mastercard’s larger network rival, Visa, has sought out payment startups with founders from diverse backgrounds. Earlier this year, Visa chose 21 startups to take part in its fintech accelerator for companies founded by people of color, women, and LGBTQIA+ entrepreneurs. That San Francisco-based company provided the cohort of startups with access to its curriculum, mentors, industry experts and investors.