As other reports have pointed out, consumers are looking for the best price this holiday season. Oracle found that 47% of respondents are looking at prices to comparison shop between retailers. 

Consumers are bracing for inflation, which could be why they are on the hunt for bargains. A survey by print products company 4Over survey released in August found that 73% of respondents expected price increases during the 2022 holiday season. Meanwhile, 43% of respondents to a trade group survey by Innovating Commerce Serving Communities said they are looking for deals and promotions, and 48% said they are shopping earlier to get the items they need.

“Next to inventory availability, price is the leading factor in how and where consumers will shop this holiday season,” Mike Webster, senior vice president and general manager for Oracle’s retail unit, said in a statement. “For retailers still dealing with the constant loop of limited inventory supplies or surpluses, getting merchandise and pricing strategies right will be make or break when it comes to managing margins and customer expectations.”

Among the top items Oracle respondents said they are planning to purchase this holiday season are experiences for friends and family (34%), fashion and apparel (30%), gift cards (29%), beauty and personal care products (29%) and footwear (28%). 

A fifth of the respondents in Oracle’s survey said they plan to buy non-fungible tokens (NFTs) or digital collectibles as gifts. However, according to a Bloomberg report citing Dune Analytics data, the trading volume for digital art and collectibles has dropped sharply, 97%, from $17 billion in January to $466 million in September.

Oracle’s research also points to an uptick for in-store shopping this holiday season. Per the survey results, 43% of consumers plan to shop mostly in stores, but 23% are shopping in-store and online. A JLL survey released earlier this month said about two-thirds of shoppers are spending their holiday budgets in stores, a slight increase from 58% in 2021.