Italy-based Sella has partnered IDEMIA to launch a biometric recognition card trial enabling people to make payments with their fingerprint via a small chip sensor. Offering biometric verification for both direct and contactless payments, the rollout of the card is led by Sella Personal Credit, a Sella Group company specialising in credit to families through a pilot project that involves a selected target of Italy-based customers.

The card’s mechanism and functions A kit containing a particular device named ‘sleeve’ is received by each customer and enables them to enrol their fingerprint on the card completely autonomous in a matter of a few easy steps, without there being a need to go to the bank branch.   Once the fingerprint is acquired, the card is ready to use and requires no batteries, as the biometric chips is directly powered by the POS when making contact payments and through a magnetic field, when making contactless transactions. To have a payment authorised securely, all that would need to be done is to place the finger on the biometric chip on the front of the card.

Issued by Sella Personal Credit on the Visa scheme, the new F. CODE biometric card is developed in partnership with IDEMIA, an identity technologies company with multi-year knowledge when it comes to design and implementation in the payment card sector and a proven record in similar worldwide pilot projects. The cards enable usage worldwide and are recognizable by any EMV-certified POS and ATM terminal.

Sella Personal Credit officials have advised in the press release that the card enables a recognition mode that is already used on the daily by a multitude of people on their smartphones. Furthermore, the company is set on offering to their customers increasingly cutting-edge solutions to meet their personal needs, with officials stating that the collaboration with IDEMIA and Visa is a step further in achieving that goal, as the company aims to better their customer’s payment experience while simultaneously ensuring both security and simplicity. IDEMIA representatives have added that the company is certain that digital and innovation in payment is set to change the way in which people shop and pay by bringing increased convenience and security to the payment experience.

IDEMIA company information IDEMIA is an identity technologies provider aiming to enable clients to credential, authenticate and analyse identities for access control, connectivity, identity, payments, public security, and travel,  Its proprietary technologies are backed by the most recent advancements in biometrics, cryptography, systems, data analytics, and smart devices. The company is trusted by over 600 + governments, state and federal organizations, and has more than 2,300 enterprise customers in over 180 countries across the world. For more information about IDEMIA, please check out their detailed profile in our dedicated, industry-specific Company Database.

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