Samina joins Square UK to support the company’s operations and strategic direction in the market, as Square continues to deliver the best ecosystem of tools and commerce solutions for sellers of all sizes to run and grow their businesses.

As well as leading Industry Relations and Operations for Square in the UK market, Samina also serves as Director of the Squareup (UK) Ltd board. Before this role, she led the Industry Relations and Operations for Square’s Australia market. Samina brings decades of industry experience, having worked in product leadership roles at Visa, as well as managing debit, prepaid, and credit portfolios.

Samina is also passionate about Inclusion and Diversity initiatives, and is looking to make an impact at Square UK. While at Visa, she founded the Women in Leadership Too Programme, to support women growing into leadership positions at the company.

“Providing incredible experiences for our customers is something I’ve always been passionate about, and I’m excited to continue this work at Square UK,” said Samina Hussain-Letch. “We have several projects underway already with the aim to provide growth opportunities for UK sellers of all sizes, which is critical in today’s trading environment. It’s a brilliant time to join the UK team, and I’m excited to work together to make Square the defining partner for businesses of all sizes in the UK”.

Square’s hardware and software ecosystem provides a much-needed foundation for growth for UK sellers of all sizes. It saves them time and effort by offering everything needed to start, run and grow their businesses, including payments hardware as well as loyalty, marketing, and business management tools.