Surfboard Payments has announced its partnership with UK-based Cardstream Group in order to provide customers with secure and innovative payment solutions. Following this announcement, the collaboration is set to bring an optimised embedded payment solution in the region of the UK and other markets, while also offering a white-label multi-channel platform for ISVs, ISOs, and PayFacs.

It will also deliver the service to merchants and partners in order to enable them to make in-person and remote transactions. In addition, both companies will continue to focus on meeting the needs, preferences, and demands of clients and customers in an ever-evolving market, while also prioritising the process of remaining compliant with the regulatory requirements and laws of the industry. More information on the announcement Throughout this initiative, the partnership is expected to leverage Surfboard Payments’ card-present payment technologies with Cardstream’s secure and optimised PayFac-as-a-Service and extensive UK network.

This process is set to allow the companies to provide merchants and traders with a comprehensive suite of payment tools, both online and in-store, which will be designed to improve merchant value, efficiency, and client experience. The strategic deal will also introduce a secure payment experience, which combines Surfboard’s payment terminals and SoftPOS products with Cardstream’s robust online payment processing infrastructure and PayFac-as-a-Service platform. At the same time, merchants will be enabled to benefit from a unified platform supporting a wide range of payment tools, including chip and contactless card transactions, as well as online and mobile transactions.

The partnership will also allow traders to deliver loyalty programs, utilise tokenised card systems for improved customer engagement and retention, as well as run artificial intelligence (AI)-based campaigns. Surfboard's API-centric platform will allow for an easy integration process, with already existing merchant systems, which is set to ensure a secure and fast transition and minimal disruption to business operations. In addition, this will add card-present services to the existing ecommerce technology, while also allowing software providers and PayFacs to onboard merchants in a rapid and secure way, with a full stack path to revenue.

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