The Market Ltd. has entered a partnership with fintech company Adyen to introduce a new payment solution on the Gumtree platform.

The collaboration aims to improve transaction security and processing speeds for platform users, supporting various payment methods, including major credit cards and mobile payment options such as Apple Pay and Google Pay. The integration is scheduled for a December 2024 rollout, aligning with The Market’s broader plans to develop its transactional offerings. This development is anticipated to contribute to revenue growth while improving the user experience on the platform.

Other developments from Adyen In October 2024, UK-based business financial platform Tide partnered with Adyen to support small businesses in accepting in-person contactless payments leveraging their iPhone and the Tide iOS app. Through this, members were set to be able to accept contactless payments from customers, mitigating the need for investing in payment terminals or other additional infrastructure. Tide also revealed its plans to provide its new members with Tap-to-Pay on iPhone automatically enabled in their Tide app in the future.

In September 2024, Klarna announced the availability of its payment methods on Adyen’s in-store terminals across Europe, North America, and Australia. Following a long-standing collaboration between Klarna and Adyen, in which the two firms focused on optimising payments and augmenting the customer experience for online retailers, this move marked a development in their commitment to further serve the needs, demands, and preferences of individuals and businesses. In addition, Klarna was set to substantially grow its operations, with the company already steadily expanding its presence in physical stores in recent years apart from its solid online presence.

At the time of the announcement, Adyen was the first payment service provider (PSP) to launch Klarna simultaneously on all physical payment terminals globally. For more information about Adyen, please check out their detailed profile in our dedicated, industry-specific Company Database. Source: Link .