Saudi Arabia-based delivery supper app ToYou has partnered shopping and payments app Tabby to launch a Buy Now, Pay Later (BNPL) solution, ToYou Pay Later. A one platform ecosystem, ToYou integrates m-commerce, logistics, and on-demand services and connects merchants with users, delivering a multitude of products.

By having introduced the Tabby-powered solution, the company aims to improve the customer experience. . ToYou’s partnership with Tabby follows the growth of the BNPL market, with BNPL payments in Saudi Arabia believed to have increased 81.

2%, reaching USD 636. 7 million by the end of 2022, as per a Research and Markets report. Furthermore, the report highlights that BNPL payment adoption is expected to reach a CAGR of 42.

4% between 2022 and 2028, with the BNPL gross merchandise value in the region thought to reach approximately USD 5. 3 billion by the end of the forecasted period, up from USD 351. 3 million in 2021.

Details on what the BNPL solution entails and the companies’ offering As per press release information, ToYou has been delivering groceries, restaurant orders, pharmaceuticals, and consumer goods, amongst others to a continuously increasing number of customers across the region. With the platform anticipating future demand, by having launched the ToYou Pay Later solution, it aims to offer customers an enhanced experience by providing a new and convenient payment method. Following the Tabby collaboration, users are enabled to carry out as many purchases from ToYou as they see fit, having a single bill at the end of the month, with no interest or fees being applied.

Furthermore, Tabby adds ToYou to an already existing line up of brands of the likes of noon, Bloomingdale's, Adidas, and SHEIN. Apart from providing flexible and interest-free payment options to customers, Tabby enables companies to have an average increase of over 30% in order values, 18% in conversion rates, and 40% in repeat purchasing, as per information included in the announcement. When commenting on the partnership, ToYou officials have stated that both companies have a common goal of transforming the customer experience, both in the delivery and BNPL space, looking to leverage technology to not only solve real-world problems, but also to better their customers’ lives.

Tabby aims to create financial freedom in the way people shop, earn, and save, looking to reshape their relationship with money. The company has more than three million active users, and its technology is leveraged by over 10,000 global brands and small businesses to accelerate growth and gain loyal customers by providing flexible payments both online and in stores. Tabby activates in Saudi Arabia, UAE, Egypt, and Kuwait, and has raised funding from both global and regional investors, with the total exceeding USD 275 million.

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